Graduate School for Life!

“The Twelve Core Action Values is like graduate school for anyone who has been through the other leadership or self-development programs now on the market.”

Susan Frampton, President, The Planetree Alliance

“Spark Plug PLUS and The Twelve Core Action Values is a great way to cultivate and nurture leadership talent at every level of your organization.”

David G. Altman, PhD, VP for Research & Innovation Center for Creative Leadership

Dear Fellow Traveler:
Have you noticed how, just like the spark plugs in a car, some people seem to have incredible energy, and the ability to energize those around them? They are human Spark Plugs. It’s reflected in the joy with which they live their lives, the passion with which they do their work, and the success they achieve in pursuing their goals.

Wouldn’t life be great if you could have that Spark? If the people around you could see the Spark in your positive attitudes and productive actions? If your Spark came from within and was not dependent on outside forces? And if that Spark ignited an inner fire that would sustain itself throughout every up and down for the rest of your life?
Well, you can have that Spark. And I can help you get it.

I’m Joe Tye, America’s Values Coach. I’m also creator of The Twelve Core Action Values. This is the most comprehensive and systematic program of values-based life and leadership skills in the world. The principles and strategies included in this power-packed course have helped thousands of people live more effective lives and be more successful at achieving their goals. As a member of Spark Plug PLUS, you will have my commitment to help you achieve your personal and professional goals – and to do it in the most powerfully effective manner imaginable, by living your deepest values.

“I've been a student of the 7 Habits since 1989, and have been trained in facilitating this course. I’ve found that the resources of Spark Plug PLUS and The Twelve Core Action Values really is like a graduate curriculum for the 7 Habits.”

Freddi Steele, Flagstaff, Arizona

Click here for more testimonials

As your Values Coach, I will guide you through a 60-module Structured Self-Coaching Course on The Twelve Core Action Values, featuring values-based life and leadership skills that can help you be more effective and successful in virtually ever dimension of your work and life.

Once you sign up, I’ll send you an album with 12 full-length audio CDs that will help you achieve your goals and dreams by living your values, plus an e-book with all 60 modules of the course, featuring more than 500 pages of great ideas, information, and inspiration.

Click here for an overview of The Twelve Core Action Values and the 48 Performance Cornerstones that put the action into those values.

Real substance – not just motivational puffery

Nobody loves a good pep rally more than I do – and as a professional speaker, I’m on the road more than 100 days a year giving them. But I also know that true motivation takes more than a pep rally. Spark Plug PLUS gives you unique, innovative, and powerfully effective tools and techniques that will help you be more successful in the personal, professional, financial, and spiritual dimensions of your life.

Click for excerpts from some of the resources available to Spark Plug PLUS Members.

Personal motivation

SP+ members receive the monthly Values Coach Strategy Letter™ (featuring in-depth strategies for success at work and in life), and are invited to participate in the monthly SP+ teleconference (which are recorded and made available at no additional charge to Members unable to dial in).

Leadership development

SP+ Members receive an incredible array of unique and innovative resources. Over the past year, for example, SP+ Members received my new e-book Leadership Lessons – What You Can Learn from J.R.R. Tolkien’s Classic Works and the audio CD / workbook package The Great Commanders on Success.

Ready to join? Click here to become a Member of Spark Plug PLUS.

Be a more effective leader at work

Winning players are the essential ingredient of winning teams! Spark Plug PLUS Membership will give you a wealth of tools, techniques, and resources to share with your coworkers.

Click here for ten reasons why so many Spark Plug PLUS Members have their dues paid by their employers.

Manage your money and build wealth

Spark Plug PLUS Members receive the Values and Money Newsletter, plus a coupon for a significant discount on my 12-CD program True Wealth – Your Values and Your Money. Practical, proven, and effective strategies for managing your money and creating the wealth you need to effectively realize your biggest dreams.

“I love the True Wealth program! It makes so much sense, especially when you correlate our financial habits with our values… We've really taken a hard look at how we spend our money, and have changed bad habits and we can bask in our abundance... Thanks for putting us on a better path.”

Sue Keller, Vinton, Iowa

Manage your career and get the job you want

Spark Plug PLUS Members who are in job search mode (or anticipate that they might be in job search mode) can request a free copy of my Job Search Checklist, which features more than 50 pages of great ideas for every phase of the job search.

Build your business

I’ve helped sales professionals, executives, professional speakers, network marketers, authors (and would-be authors), and many others think more strategically about their business – and achieve remarkable results in the process. And I’ll help you do the same.

"Joe Tye is a an amazing coach his skills and abilities to get results are unmatched.”

Orrin Hudson, Professional Speaker Atlanta, Georgia (www.besomeone.org)

Conquer fear, doubt, and procrastination

As the author of the international bestseller Never Fear, Never Quit, I’ve helped thousands of people confront their fears with courage and determination, and I will do the same for you.

One of the “unannounced surprises” that Spark Plug PLUS Members will receive during 2005 is a premiere edition of my new book Everyday Courage for Extraordinary Times: Simple Strategies for Thriving in this Turbulent World.

Develop the mental toughness and emotional skills you need to succeed

I will go to just about any lengths to help you become the person you need to be in order to realize your authentic destiny – even writing stories that will touch your heart and fortify your determination.

Overcome the self-imposed barriers that hold you back

Using proprietary tools and techniques such as The Pickle Challenge™, Direction Deflection Questions™, The Self-Empowerment Pledge™, The Janitor in Your Attic™, and Metaphorical Visualization™, I will show you how you can conquer your inner enemy and empower yourself to succeed.

“I renewed because I've found all of the materials very helpful and consistently thought provoking. The Direction Deflection Questions and The Self-Empowerment Pledge have helped me focus direction on several initiatives I've been thinking about being involved in but did not have a clear plan for. I working towards making some changes both personally and professionally because of that focus.”

Susan Brittain, Wake Forest, North Carolina

Think big, believe big, and achieve big

Last December, Spark Plug PLUS Members received a 35+ page special report and workbook entitled 7 Steps to Define, Plan, and Achieve Your Most Important Goal for the Coming Year.

Join now and I’ll send you this special report to help you stay motivated and on target for the accomplishment of your most important goal for this year!

Have more energy!

Spark Plug PLUS Members have access to our special report 78 Actions You Can Take to Have More Energy, as well as a full-length audio CD that will inspire and motivate you to actually take those actions.

Stay current with the latest in business, leadership, and motivation

Four times a week, SP+ members receive BookSparks™, featuring a short excerpt, synopsis, or analysis from great books on motivation, leadership, and business. These are the books that could change your life – if you only had time to read them! But since you don’t have that time, I read them for you – and give you one key point that can help develop as a self-motivated leader who also motivates others.

Prepare for the speed bumps, obstacles, and setbacks that are an unavoidable part of life

Members have told us about how the self-awareness, emotional skills, and mental toughness gained through their participation in Spark Plug PLUS helped better cope with unforeseen adversity, including cancer and other health problems, loss of a job and business setbacks, and family crises.

“I have made some positive life changes this year, and I credit you with helping me find that courage, but even more is that I have a friend/ coach/ mentor to remind me that I am a capable and valuable human being.”

Nancy Benner, Denver, Colorado

The best investment you can make in yourself – guaranteed!

You could, with a great deal of time and effort, cobble together a package of resources that would appear to be comparable to SP+ Membership – but it would not include all of the unique and proprietary tools and techniques for personal motivation and leadership development. And you would probably end up paying about ten times your SP+ dues.

Click here to read our “absolute no-risk total money back with no questions asked” guarantee.

The investment that keeps on producing for you

When I launched Spark Plug PLUS at the beginning of 2004, I anticipated that most members would stay for a year then “graduate.” In fact, nearly 8-of-10 (and counting) 2004 members have renewed for 2005. As Paul Schwend of Jacksonville, Florida put it: “The Return on Investment is tremendous. I'm an SP+ Lifer.”

“When I heard it was time to renew [my Spark Plug PLUS membership], I reflected for a moment on what my membership has meant for me this past year, and where I would have been without it. Upon pondering that, I realized how much I’ve learned and how much your work has helped me stay connected to higher values. The bottom line is that I like me better when I live a values-based life. Thank you, and keep the great work coming!”

Joe Bulger DDS, Toronto, Ontario, Canada

Here’s a summary of what you receive when you become a Member of Spark Plug PLUS:

Audio album on The Twelve Core Action Values: 12 full-length audio CDs online for listening or download. These audio programs are packed with great ideas and information, plus dozens of practical action steps to achieve your personal and professional goals.

Learning Modules on The Twelve Core Action Values: This amazing e-book contains all 750+ pages from the 60-module online Structured Self-Coaching Course on The Twelve Core Action Values. Coupled with the audio album, this is an incredibly powerful tool for reaching your dreams by living your values.

BookSparks: Four mornings each week Spark Plug PLUS Members receive an email with a new BookSpark – a short excerpt, synopsis, or analysis of an important book on the subjects of motivation, leadership, and personal growth.

Values Coach Strategy Letter: Each month you’ll receive this power-packed newsletter with great ideas for achieving your goals, and the inspiration to put them into action.

Monthly Teleconference and Audio CD: Spark Plug PLUS Members are invited to join in on a monthly teleconference with Joe Tye. These are recorded and available in the SP+ archive at no charge to members.

Values and Money Newsletter: It takes money to live your dreams, and the lack of money stands in the way. The Values and Money newsletter includes great ideas for doing a better job of managing your finances (see reverse for coupon on the audio program).

Special Reports: Spark Plug PLUS Members have access to our entire library of special reports, plus 3-4 new reports that are completed each year on values-based strategies for personal, professional, and financial success.

Unannounced Surprises: If we told you what they were, they wouldn’t be surprises.

Still have questions? Click here for answers to frequently asked questions…
or send an email to info@SparkPlugPLUS.com.

Please join us as a member of Spark Plug PLUS. It’s the investment in yourself that will change your life. And that’s a promise – one that’s backed-up by the experience of many of our current and renewing members, and by our absolute money-back guarantee.

Joe Tye America’s Values Coach™

You can be your own best coach!

I will show you how to be your own personal success coach with this amazing learning and motivation system. Based on The Twelve Core Action Values and jam-packed with practical strategies for personal motivation and successful goal achievement.

“I've been a student of The 7 Habits since 1989, and have been trained in facilitating this course. I have found that the resources of Spark Plug PLUS and The Twelve Core Action Values are like graduate school for The 7 Habits.”

Freddi Steele, Flagstaff, Arizona

Be part of a worldwide community of high-performance Spark Plugs!!

Spark Plug PLUS has members from virtually every state of the union and many other countries as well – including India, New Zealand, Mozambique, Hong Kong, Belgium, England, and Canada.

“When I heard it was time to renew [my Spark Plug PLUS membership], I reflected for a moment on what my membership has meant for me this past year, and where I would have been without it. Upon pondering that, I realized how much I’ve learned and how much your work has helped me stay connected to higher values. The bottom line is that I like me better when I live a values-based life. Thank you, and keep the great work coming!”

Joe Bulger DDS, Toronto, Ontario, Canada